Case Study Bringing Yanjing Beer - 1651 Words

Case: Bringing Yanjing Beer to Canada Executive Summary This case study looks at the problems facing immigrant entrepreneurs in Canada and key recommendations to follow in order to succeed in starting a profitable company. Shu Guo, like 40,000 other immigrants, came to Canada seeking entrepreneurial opportunities, but many would fall short. Immigrant entrepreneurs in Canada find themselves falling to the same problems. These include a lack of start-up money, correct marketing to find customers, dealing with government regulations that they have a lack of knowledge about, language/culture barriers, and big chains with better resources. Although there are many factors making it harder for immigrant entrepreneurs to thrive in Canada, there†¦show more content†¦Guo then introduced Canada to Yanjing’s alcoholic beer by 2007 after they granted Guo the right to represent their imported alcoholic beer and hard liquor. (Pg. 2) By 2009, Yanjing had received exclusive importer rights and sales agent status in Canada due to Guo’s hard work promoting the product to restaurants and grocery stores. When entering the Canadian market, Guo faced multiple problems that halted the process. These problems included; high duties and taxes, non-Chinese Canadian consumers not knowing Yanjing’s products, and Canadian prices compared to the Chinese market prices. Although there are many present problems with selling this beer in Canada, immigrant entrepreneurs can avail services and are able to stay in the market. As long as one stays vigilant and was willing to take high risks, the success in importation of beer to Canada could be achieved. Analysis First and foremost an entrepreneur needs proper funding to open their business. Shu Guo was able to use her own assets when starting her company, but not all immigrants have that luxury. Most must go through the Canadian Small Business Financing Program (CSBF), but it relies on the credit history from the borrowers last two years. Immigrants entering a country will not have any credit and cannot possibly apply for the funding. Sean O’Leary, the CEO of Toronto-based SafeTech Alarm Systems, even states, â€Å"Credit historyShow MoreRelatedWalmart in China7398 Words   |  30 PagesChina as the most desirable developing retail market in the world and includes a prediction that it will also be the largest world market for luxury goods by 2015. In this article, we analyze the challenges faced by retail MNCs by investigating the case of foreign retailers, walmart, in the Chinese market. We analyze both objectives and obstacles in enforcing global standardization in the front-end ( retail formats) and back-end (distribution, information technology) operations, as well as implementing